Press release, October 25; Joseph Tsai, DIGITIMES?[Tuesday 25 October 2011]
Jon Peddie Research (JPR) has announced its latest figures on the PC gaming hardware market for the second half of 2011 and forecast to 2014.
In 2011, over 250 million game capable home and personal use PCs will ship. To get a sense of perspective, only 220 million PS3, the Wii, and Xbox 360 consoles have shipped since the era of the modern console began in 2005.
PC gaming hardware will grow at a rate of 11% through 2014. However, the ongoing economic recession is having its effect on even the gaming market. Taking the reality into consideration, JPR has reduced its 2011 global PC Gaming hardware market estimate to US$19 billion from US$22 billion.
Nevertheless PC gaming activity (as opposed to sales) has increased in 2011 as evidenced by ongoing game sales and online activity. JPR has raised estimates of the number of people playing PC games from their previous forecast by 3% for 2011. With a base of about a half billion people who regularly engage in PC gaming, gaming is an attractive market for hardware manufacturers, many of whom consider gamers in their product design and marketing.
Ted Pollak, senior gaming analyst of JPR notes an interesting phenomenon due to the rise of tablets and smartphones. "We are starting to see mobile computers dig into the sales of low end PCs a bit. Consequently this has actually increased the average gaming purchase motivation for mainstream desktops and notebooks because some people with very low computing requirements have been taken out of the denominator, and the potential customer base for desktops and notebooks is more concentrated due to their superior performance in graphically intense applications. Consequently we will eventually start tracking certain mobile products as PCs in coming estimates."
Jon Peddie, president of JPR, also notes a new trend in the high end enthusiast market. "There is a growing trend for what we call chaperoned DIY (do-it yourself) in Asian markets. Essentially these PC stores guide a customer thought their choice of cases, processors, and other parts and provide an on-site DIY assembly area or paid system integration. We have had a little of this in the west for some time but not with such efficiency where the customer can walk out the same day with their new rig."
The PC market overall has slowed in 2011, but the gaming segment has stayed strong in all regions, not just developing countries. It is possible, says Peddie, that the recession has forced people to stay home more and they are turning to other forms of entertainment.
Categories: Add-on card Mobo, chipset Mobos
Tags: 2014 gaming JPR PC shipments US
Source: http://www.digitimes.com/news/a20111025PR205.html
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