Most third party web measurement firms have provided a regular drumbeat of good growth news for Facebook over the years, as the company has gained tens of millions of users in the US and around the world. But now the social network appears to be reaching market saturation among internet users in some of its early key markets. Instead ?of raw user growth, the numbers to watch the most closely will be around engagement. The saturation trend has become especially obvious in 2011 here in the US, its first and most important market. The graph below shows Facebook traffic from July of 2009 through the most recent numbers I could find from all publicly available data sources, including comScore, Compete, Quantcast, Nielsen, and Facebook's own advertising tool (which provides rough reach estimates for advertisers buying targeted ads on the site).Source: http://feedproxy.google.com/~r/Techcrunch/~3/TB9tPRhDHF0/
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